How do I get my ad on the platform?

Click on 'Start your free trial' or 'Get Started' and enter your name and email address to receive a verification link. This will enable you to create a password and log in to your dashboard. You will find here the simple upload buttons for multimedia stalls as well as the text fields for classified ads. If you have started your ad partially, you can always finish it later or edit it even if the ad has already gone live. Make a payment online or click on pay later to start your free trial. There is no need to provide a credit card number.

What is a Multimedia Stall?

With the stall, you can add your video link, upload a brochure and images, provide links to your website and email, and upload other information that visitors can see. Over ten types of data boxes are available for visitors to click on. The ad can be positioned for search engines in many ways with filters and keywords similar to those on online ecommerce sites.

How many people will visit my stall / my ad ?

Unlike a physical 3-5 day expo stall, capacity is unlimited. A certain number of the expo's 30,000+ visitors per month will stop by your booth. Integrating your stall's URL into your communications can help you increase traffic to it. Because you can deliver the stall URL to any number of screens around the world at almost no cost, you could receive 100 times the number of visitors in one year as you would at a physical expo. Your prospects will appreciate the fact that it is carbon neutral, with no required travel costs or emissions. While a physical expo stall costs between USD 10-30,000 for the 3-5 day period and can process up to 100 visitors daily for a large team, the stall can serve thousands of visitors daily. The rest is up to your filters and keywords, which determine how search engines find you.

How much does it cost?

The pricing plan is displayed on the home page. (1 USD = AED 3.67 approximately)

How can I pay for the ads?

Registered users can access their dashboard, select a package, and then proceed to the payment gateway to pay immediately with a credit or debit card or wire funds to the bank account listed on the invoice. This invoice will be generated once you complete the ad and select the pay later option.

What is the pay later option on the website?

If you do not want to pay online, you can click on pay later. We will send you an invoice with bank details for you to remit the funds. You can see your live ad before you make the payment.

When do the ads get activated?

For first-time users, the prepayment is waived, and ads will be activated without payment for a trial period. The free 1 year trial is limited to one ad per domain name.

Can I connect with the clients directly?

Visitors can click through to email you directly, based on the links you provide.

Do I need to register to access the website?

There are no tools available unless you log in with your registered email address. Visitors can browse without registering, but we recommend that they register to gain access to bookmarks and other features like company profile in the ads.

Can I download the ad content ?

This is only available to registered users; some of the ad content like the company brochure can be downloaded.

Can I have multiple trials for ads?

Each company receives one free advertisement. To prevent misuse, we may require proof of company identity. Personal identification cards are only accepted for classified ads.

How many ads can I place during the trial period?

For multiple ads, please refer to the packages on the home page.

How do I get a referral reward ?

Once we have activated the advertisement upon receipt of payment, the 20% cashback is remitted within 30 days.

What are the payment options?

The card payment gateway allows you to pay online in AED currency, with one AED equal to USD 3.65. The rate may differ slightly depending on which credit card company you use. Your card company will bill you in your home currency. For USD remittances, we will send you an invoice with bank details.

How can I share the ads with my clients?

Once your ad is live, you will be able to copy and paste its URL into your email, website, messenger apps, or social media.

What if I don’t have marketing material?

We have a panel of low-cost digital marketing companies that you can use to create brochures, videos, and other marketing materials. For a complete list, please contact Please keep in mind that this is provided as a courtesy and is not a fee-based service. The final contract is between you and the company you hire. We also recommend using facilitators such as or to find the skills you require.

How will you market my ads?

We will distribute a newsletter to promote the platform and its users. The platform receives over 1,000 visitors each day. In addition, the entire platform will be promoted directly to tens of thousands of food and beverage companies worldwide via email and social media channels. You can expect some traffic to your ad as a result of our marketing initiatives.

What are the benefits of placing ads on AWE?

The usual benefits of advertising include increased brand awareness and profile, and the AWE platform's year-round availability will result in repeated exposure to your ad and increased retention. Because this is a B2B platform, you will receive business inquiries from potential suppliers and clients, which will strengthen your entire supply and distribution chain due to discovering multiple alternatives. A few serious business inquiries are far more valuable than the broad exposure to the general public that social media typically provides. There are numerous ways to use your digital stall, and once you get it started, you will realise its versatility and utility.

Can I integrate the ad link on my website?

Yes, by copying the URL.

Are there any reports?

The number of visitors to the platform and the number of clicks on your ad will be displayed on your dashboard. We are constantly upgrading the website features and future releases will have automated reports being generated and emailed. However, we have to invest in this based on the revenue generated by clients.

Are there any marketing material specifications?

The content should not violate any laws and should only include items related to the food and beverage industry. More information can be found in the terms and conditions.

Can I upload the video directly?

You should upload the video to any service provider like Vimeo or YouTube and copy and paste the link in your ad.

How can I find specific products?

The product drop down menu contains some products. If you do not see it here, try searching for it by #keyword or category. A specific type of cheese, for example, may be classified as "dairy." Advertisers can use keywords related to their products in their advertisements.

How can I find a specific company?

Please use #keyword search, if the advertiser has put that name in the ad, it will show up.

Can I search for products based on geography?

It depends on the advertiser's positioning of the ad, and the filters they use. If they have positioned it by region, or country, you will find it by using that search filter. Also you can simply ‘browse’ and no filters will apply. All data will be visible.

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